Partner Profile: Virginia Tourism Corporation

The Virginia Tourism Authority, doing business as the Virginia Tourism Corporation (VTC) is an organization of more than 70 professionals working in the Richmond office and at 11 Welcome Centers throughout the Commonwealth of Virginia.

The overriding goal of all of VTC’s activities is to “serve the broader interests of the economy of Virginia by supporting, maintaining and expanding the Commonwealth’s domestic and international inbound tourism and motion picture production industries in order to increase visitor expenditures, tax revenues and employment.” Or, stated another way, our goal is “more people, staying longer, spending more money.”

“Virginia is for Lovers” has become a much-imitated part of the national language. No one knows exactly why the slogan has been so durable, but part of the mystique is that it has meant many things to different people. Today, a new generation is discovering love for Virginia’s mountains, beaches, history, theme parks, vibrant cities, outdoor activities, sports and hospitality.


Virginia at a Glance

Located midway between New York and Florida, Virginia is the gateway to the South. It is also sometimes classified in the Mid-Atlantic region. The Commonwealth is bordered by Washington, D.C., the nation’s capital, and Maryland to the north; the Atlantic Ocean to the east; North Carolina and Tennessee to the south; and West Virginia and Kentucky to the west.

Virginia Outdoors

Virginia is truly a four-season destination with the geography and climate to match every outdoor activity, adventure, and sport. You choose whether it’s of the high-adrenaline or laid-back variety.

Virginia’s Appalachian Mountains are sights to behold in any season of the year. The Allegheny and Blue Ridge Mountains beckon visitors to explore their streams and trails, and appreciate their wild inhabitants. With sweeping vistas and hidden gems, the mountains of Virginia are treasured destinations.

Virginia is also beach destination with beaches big and small – from the Virginia Beach oceanfront to the warm, welcoming sands of the Eastern Shore and great beaches in between, families will find the beach that’s perfect for them in Virginia.


Virginia History

Virginia is an American history icon. Our country began here in 1607, and it’s no surprise that the Old Dominion has more than its share of historic and historical sites, exhibits, monuments and legendary personas. Each has its own unique story, and nearly all have a friendly Virginia face to share their passion for the tale.


Virginia Wine

Virginia is a wine destination unlike any other, with more than 250 wineries and dozens of wine trails surrounded by lavish scenery, breathtaking views, quaint small towns and monumental historic sites. Wine trails allow aficionados to sip their way across the Commonwealth and experience everything from Albarino to Viognier. Be sure to include an exclusive winemaker’s dinner or festival to your trail pursuit.

Virginia Culinary

No other state came close to earning the culinary accolades that Virginia did in 2014. Virginia’s surging restaurant and bar scene propelled us to new heights in the opinion of leading food and drink journalists.

Esquire Magazine named Virginia “The Food Region of 2014,” touting farm-raised oysters in Coastal Virginia, Bordeaux-style wine in Virginia’s Piedmont, cider crafted from heirloom apples in Southwest Virginia, artisanal breads made from heritage grains in Richmond, and five-star dining in the small town of Staunton as some of the culinary experiences that make Virginia a top American culinary destination.


Virginia Oysters

The commonwealth – already known around the world as a top wine travel destination, is now becoming the oyster capital of the East Coast – with seven different oyster regions and status as the largest producer of fresh, farm-raised oysters in the country.

USA Today’s feature story on the resurgence of Virginia’s oyster industry concluded that Virginia has returned to major player status. In August, Virginia governor Terry McAuliffe proclaimed Virginia the Oyster Capital of the East Coast.

The diverse flavor of Virginia oysters – from the saltiest in the waters of Chincoteague on Virginia’s Eastern Shore to the sweet taste of Rappahannock River oysters and the rebirth of Lynnhaven oysters in Virginia Beach – give visitors a lot to love about oyster travel in Virginia.

For more information on Virginia Tourism Corporation and to plan a trip to Virginia, visit

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