Richmond 2015, Inc.
Richmond 2015 Adds Lexus as Partner
Luxury Automaker Named ‘Official Automobile of 2015 UCI Road World Championships’
RICHMOND, Va., September 2 2015 – Richmond 2015, the organizer of the 2015 Union Cycliste Internationale (UCI) Road World Championships, today announced Lexus has joined its team of partners of the nine-day cycling event to be held in Richmond, Va. this September.
As the “Official Automobile of the 2015 UCI Road World Championships” Lexus will provide nearly 100 vehicles to be used by the race caravan, cycling teams and race officials.
“Lexus is famous worldwide for its pursuit of perfection, which makes it a natural fit for when the best cyclists in the sport converge on Richmond to compete for the World Championships,” Richmond 2015 CEO Wilson Flohr said. “Its support will enable us to provide necessary transportation to ensure the event runs smoothly.”
“Cyclists around the world are driven by their passion for efficiency and superior performance,” said Brian Smith, Lexus vice president of marketing. “It’s these same traits that push us to be our sharpest and most competitive. All of us at Lexus are excited to be a part of this highly competitive global race that brings cycling’s elite racers together with their fans.”
The 2015 UCI Road World Championships will be held Sept. 19-27, with 12 world championship races taking place over nine days and attracting a total of 450,000 spectators from the Richmond region and across the globe.
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About Richmond 2015, Inc.
Richmond 2015, Inc., is the independent nonprofit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships. Partners of Richmond 2015 include Altria, Anthem, CarMax, ChildFund International, Cushman & Wakefield | Thalhimer, Davenport & Company, Dominion, Genworth, Hourigan Construction, Hunton & Williams, Kings Dominion, Lansing Building Products, Lexus, MARTIN’S Food Markets, MWV, McGuireWoods, Norfolk Southern, PIASCIK, The Community Foundation, TowneBank, University of Richmond, VCU Medical Center, Virginia is For Lovers, and Williams Mullen.
In addition to its corporate partners, the Commonwealth of Virginia, the City of Richmond, Hanover County and Henrico County are all key partners of Richmond 2015. For more information about Richmond 2015 visit www.Richmond2015.com and connect on Twitter and Facebook.
About the 2015 UCI Road World Championships
The 2015 UCI Road World Championships, cycling’s pinnacle event, will be held Sept. 19-27, 2015 in Richmond, Va., and is expected to attract as many as 450,000 onsite spectators from the Richmond region and across the globe over the course of the nine-day event as well as a worldwide TV audience in the hundreds of millions. More than 1,000 cyclists – Elite Men and Women, Under-23 Men and Junior Men and Women – from more than 70 countries will compete in three disciplines: the traditional Road Race, Individual Time Trial and Team Time Trial. The event, which is being held in the United States for the first time since 1986, culminates with the traditional road races on Sept. 26 (women) and Sept. 27 (men).
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.
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