Richmond 2015, Sports Backers Unveil ‘Conquer the Cobbles’

 For Immediate Release

Contacts: Paul Shanks/Richmond 2015

paul@richmond2015.com/804.920.0341

Sean Ryan/The Hodges Partnership

sryan@hodgespart.com/ 804.344.3212

RWC15001_ConquerCobblesLOGO

Richmond 2015, Sports Backers Unveil ‘Conquer the Cobbles’

Registration is Now Open for Opportunities to Ride, Run

Official 2015 UCI Road World Championships Road Circuit Course

Sign up to RUN|Signup to RIDE

RICHMOND, Va., January 27, 2015 – As the top cyclists in the world compete at the 2015 UCI Road World Championships, Virginians and visitors from all over the globe will get their chance to tackle the same climbs and cobblestones that make up the championship course during two unique, public participation events.

Richmond 2015, the organizing committee of the 2015 UCI Road World Championships, and Sports Backers, the Richmond-based organization that produces and supports nationally recognized sporting events, announced today that they are partnering to produce “Conquer the Cobbles,” a pair of evening public participation events taking place in conjunction with this September’s World Championships. The events include a running race and bike ride that will give participants a chance to experience the same Road Circuit Course that will be contested by competitors from more than 70 countries.

On Thursday, Sept. 24 beginning at 7 p.m., participants can enjoy a 10-mile running race that showcases the history and beauty of Monument Avenue as well as the challenging climbs of Libby Hill and 23rd Street. The following night, Sept. 25 beginning at 7 p.m., cyclists will get their crack at the championship circuit that awaits the best riders in the world. The riding event is limited to 2,015 entrants. Both events will provide participants with the safety of a completely closed course, live announcers and a festival atmosphere.

The Elite Women and Elite Men will compete for World Championships on the Road Circuit Course on Sept. 26 and 27, respectively.

“Imagine getting the chance to play Augusta the day before The Masters or Centre Court during Wimbledon’s fortnight,” said Tim Miller, chief operating officer of Richmond 2015. “This truly is a unique opportunity for riders and runners to test themselves on the same course that will challenge the world’s best cyclists.”

“We believe that Richmond’s residents can lead healthier and more productive lives if they incorporate physical activity into their daily routines,” said Jon Lugbill, Sports Backers executive director. “Promoting safe and accessible bike and pedestrian infrastructure is one of many ways we are working to make Richmond one of the most active regions in the country. With that goal in mind, we motivate and encourage area residents to run and bike in significant community events like these to celebrate an active lifestyle.”

Registration for both events is open now at www.sportsbackers.org.

 

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About the 2015 UCI Road World Championships

The 2015 UCI Road World Championships, cycling’s pinnacle event, will be held Sept. 19-27, 2015 in Richmond, Va., and is expected to attract 450,000 onsite spectators over the course of the nine-day event as well as a worldwide TV audience in the hundreds of millions. More than 1,000 cyclists – Elite Men and Women, Under-23 Men and Junior Men and Women – from more than 75 countries will compete, just as they do in the Olympic Games, in three disciplines: the traditional Road Race, Individual Time Trial and Team Time Trial. The event, which is being held in the United States for the first time since 1986, culminates with the traditional road races on Sept. 26 (women) and Sept. 27 (men). 

About Richmond 2015, Inc.

Richmond 2015, Inc., is the independent nonprofit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships. The 2015 World Championships is projected to generate approximately $158 million in economic impact, 450,000 onsite spectators and a global television audience of more than 300 million viewers.

Partners of Richmond 2015 include Altria, Anthem, CarMax, Cushman & Wakefield | Thalhimer, Davenport & Company, Dominion, Genworth, Hourigan Construction, Kings Dominion, Lansing Building Products, MWV, McGuireWoods, Norfolk Southern, PIASCIK, The Community Foundation, VCU Medical Center and Williams Mullen.

In addition to its corporate partners, the Commonwealth of Virginia, the City of Richmond, Hanover County and Henrico County are all key partners of Richmond 2015. For more information about Richmond 2015, visit our website at www.Richmond2015.com.  Follow us on Twitter or Like us on Facebook.

 

About Sports Backers

Sports Backers is a non-profit organization that pursues a goal to transform greater Richmond into the most physically active community in the nation by leading the area in embracing and celebrating an active lifestyle. Sports Backers produce and support nationally recognized quality sporting events and programs that motivate locals and visitors alike to be more active. For more information on how Sports Backers is powering an Active RVA, visit www.sportsbackers.org.

 

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