Richmond 2015 and RideFinders Announce Charter 2015

For Immediate Release
November 12, 2013

Richmond 2015 and RideFinders Announce Charter 2015 to Encourage
Regional Businesses to Become More Bike Friendly

Program to Provide Best-Practice Assessment, Ongoing Support, Urging More to Commute by Bike

(November 12, 2013 – Richmond, Virginia) — Richmond 2015, the organizing committee for the 2015 UCI Road World Championships, and RideFinders, the area Transportation Demand Management and Rideshare Agency, today introduce Charter 2015, a program to help businesses become more bike friendly.

The program consists of a 10-point best-practice assessment tool to certify a business as bike friendly. This simple evaluation includes elements educating workforce about the benefits and mechanics of commuting via bike, offering secure and convenient parking for bikes and support of local advocacy efforts.

“At RideFinders we’re focused on moving more commuters in fewer vehicles throughout Central Virginia,” said Von S. Tisdale, Executive Director of RideFinders. “We’re excited to partner with Richmond 2015 to add a more robust bicycling solution to our toolkit for business, alongside our carpool, vanpool and other solutions. The benefits of Charter 2015 are vast – by getting employees out of a car an onto a bike, we’ll see benefits to our wallet, environment and waistline.”

Beyond the assessment, RideFinders will provide ongoing staff-support for Charter 2015. RideFinders has a history of providing a variety of commuter alternatives to employers. Charter 2015 will become a priority program within its existing portfolio.

“The eyes of the world will be on the Richmond Region in 2015,” said Wilson Flohr, Chief Executive Officer of Richmond 2015. “Our initiative always has been about more than hosting the best cyclists in the world, but it’s about how we can leverage the event as a catalyst for the region and getting more people on bikes for recreation, transportation and fitness. Charter 2015 is a perfect example of getting businesses to become more bike friendly.”

Charter 2015 has been designed and implemented to be as attractive and inclusive as possible to begin building the total number of RVA employer participants to 500+ firms and organizations. One of the tenants of the Charter 2015 program is to encourage RVA businesses is to pursue Bicycle Friendly Business℠ national certification through the League of American Bicyclists program.

Click here to take the assessment and register your business for Charter 2015.

About Richmond 2015
Richmond 2015, Inc. is the independent nonprofit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships. The 2015 World Championships is projected to generate approximately $158 million in economic impact, 450,000 onsite spectators and a global television audience of more than 300 million viewers.

Founding Partners of Richmond 2015 include Altria, CarMax, Davenport & Company, Dominion, Genworth, Hourigan Construction, Kings Dominion, Lansing Building Products, MWV, McGuireWoods, Norfolk Southern, Piascik, The Community Foundation, VCU Medical Center and Williams Mullen. In addition to its corporate partners, the Commonwealth of Virginia, the City of Richmond, Hanover County and Henrico County are all key partners of Richmond 2015.

For more information about Richmond 2015, visit our website at www.Richmond2015.com, Follow us on Twitter or Friend us on Facebook.

About the UCI Road World Championships
The UCI Road World Championships is cycling’s pinnacle event, held annually in an international city as chosen by the UCI, the sport’s governing body. The 2013 World Championships was held in Florence, Italy, in September. The 2014 Worlds will be in Ponferrada, Spain.

About RideFinders

RideFinders, a division of GRTC Transit System, is the regional non-profit agency that works to move more commuters in fewer vehicles throughout the Central Virginia region. RideFinders’ efforts help increase the efficiency of our transportation infrastructure, improve the air we breathe, enhance quality of life, and help sustain a healthy economy.

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